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Choosing age-appropriate content for Young children


Is your child consuming age-appropriate content?

Young kids, from birth to age 8, typically spend more time watching online videos and shows than doing other activity on screens. 

Do these videos contribute anything valuable to the child?

Do they really have any educational value?

Are they age-appropriate?

How do you identify age-inappropriate content in the ocean of videos/games/Apps/podcasts? How can you make sure your child consumes age-appropriate content for Young children?

Age appropriate content for children - HeyCloudy

Here are some tips,

Choosing age-appropriate content for children

Give your child a “safe haven”.

A research conducted among a section of parents conducted in 2020 shows that almost half (46%) of parents say their child has accessed inappropriate videos unintentionally, and 65% say they are concerned about the recommendations shown. Keep your child away from platforms meant for adults.

Stay away from Commercialism and Consumerism

Young kids do not know to distinguish between educational and branded content. They often fall for content that target “consumerism” like toys unboxing, surprise eggs, for example

Steer clear of Wish-fulfilment strategies 

Any form of content that focuses on wish fulfilment like collecting candies, playing with large number of toys, fast-motion video of adult doing a coloring/craft project are a big NO.

Ads influence young minds, choose ad-free!

Ads in early childhood content are problematic for multiple reasons. Firstly, these ads are not age-appropriate. Secondly, it disrupts child’s attention. Promotional ads centered around merchandise, violent content (e.g.,video games), sexual content (e.g., lingerie ads), drugs/alcohol (e.g., whiskey/beer) and more are often viewed by children under 8.

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